Senior Web Developer

About the Role

We're looking for a Modern Web Developer to design, build, and ship high-quality websites across our agency group — primarily in WordPress and HubSpot, but increasingly using AI-native build tools like Lovable, Claude Code, and Cursor.

This is not a classic WordPress role buried in PHP. We need someone who is technically broad and modern: comfortable in a CMS, fluent in modern JavaScript and APIs, and excited to use AI coding tools to ship faster than a traditional dev shop. You'll build marketing sites, landing pages, and lightweight web apps — and just as often, wire those sites into the rest of our stack via APIs, webhooks, and automations.

If you love shipping polished, conversion-ready sites and you're allergic to bloated,

brittle WordPress builds, you'll fit right in.

Key Responsibilities

Website Development

• Design and build production-grade marketing websites in WordPress (custom themes/blocks, ACF, headless setups where appropriate) and HubSpot CMS (HubL templating, modules, themes).
• Use Lovable, Claude Code, Cursor, and similar AI-native tools to accelerate
• prototyping and full builds — for client work and internal tools alike.
• Build clean, performant, accessible front-end experiences (semantic HTML, modern CSS, vanilla JS or framework-as-needed).
• Maintain and extend existing client sites: new pages, modules, redesigns, performance tuning, and migrations.

API Integrations & Automation Hooks

• Integrate websites with HubSpot, Salesforce, marketing automation platforms, analytics tools, and custom APIs.
• Wire up form submissions, gated content, and lead routing to webhooks, n8n flows, and serverless functions.
• Build lightweight internal tools, microsites, and utilities when a full CMS is overkill (Vercel, Netlify, Cloudflare Workers, etc.).

Quality, Performance & SEO

• Own Core Web Vitals, page speed, schema markup, and on-page technical SEO basics for every site you ship.
• Implement analytics and tracking correctly (GA4, GTM, HubSpot tracking, server-side events where needed).
• Test thoroughly across devices and browsers; care about the details.

Collaboration

• Work directly with designers, strategists, and marketers to translate Figma into pixel-faithful, on-brand builds.
• Participate in code reviews, version control workflows (Git/GitHub), and documentation.
• Help define internal standards for how we build sites across the agency group going forward.

Required Skills

Technical

• 3+ years building production websites in WordPress (custom themes, blocks, ACF, plugin selection and customization).
• Strong HubSpot CMS experience (HubL, modules, themes, forms, smart content).
• Proficient in HTML, CSS, JavaScript — comfortable with modern tooling, build steps, and at least one JS framework when needed (React/Next.js a plus).
• Hands-on experience with AI coding tools (Lovable, Claude Code, Cursor, Replit, or equivalent) — and a clear point of view on when to use them vs. when to write code yourself.
• Solid understanding of REST APIs, webhooks, OAuth, and serverless functions.
• Comfortable in Git/GitHub with branching, PRs, and basic CI/CD.

Modern Web Skills

• Performance optimization (Core Web Vitals, lazy loading, image optimization, caching strategies).
• Technical SEO fundamentals (schema, sitemaps, redirects, canonical handling).
• Accessibility basics (WCAG, semantic HTML, keyboard navigation).
• Analytics and tag management (GA4, GTM, server-side tracking).

Bonus Experience

(Not required, but highly valuable)

• Webflow development experience.
• Headless WordPress or HubSpot setups (Next.js + WP/HubSpot APIs).
• Experience with Supabase, Postgres, or Firebase for lightweight app backends.
• Familiarity with n8n, Make.com, or Zapier for stitching sites into broader workflows.
• E-commerce experience (WooCommerce, Shopify).
• Design sensibility — you can read a Figma file and notice when something is off without being told.

Soft Skills

• Bias toward shipping. You'd rather get a working v1 live than debate architecture for two weeks.
• Detail-oriented — you care about pixel alignment, spacing, and typography as much as the underlying code.
• Strong communicator with non-technical teammates; you can explain trade-offs to a strategist or account lead without jargon.
• Curious about new tools and models — you experiment on your own time and bring ideas back to the team.
• Comfortable juggling multiple sites and clients in a fast-moving agency environment.

What Success Looks Like

• In the first 60–90 days, you will:
• Ship at least 2–3 client websites or major redesigns end-to-end.
• Establish standards for how we use AI coding tools across web builds (when to reach for Lovable, when to drop into Claude Code, when to write it ourselves).
• Integrate at least one site deeply with our automation stack (HubSpot, n8n, custom APIs) in a way that becomes a reusable pattern.
• Become the internal go-to person for technical web questions across the agency group.