Lead, Digital Measurement & Attribution

Role Overview

We are seeking a Lead, Digital Measurement to lead our measurement frameworks and drive hands-on technical execution. Positioned remotely within Latin America, this role functions as a true player-coach, balancing stakeholder alignment with deep technical implementation.

In this role, you will act as the primary technical partner to media leadership and external clients, defining data flow specifications while working directly alongside our data analytics team to execute tracking configurations. You will drive paid media alignment and attribution planning, while possessing the working knowledge of JavaScript required to step into Tag Management Systems (TMS) or browser developer tools to troubleshoot a broken trigger. From setting up robust server-side gateway tracking to ensuring conversion signals flow seamlessly from media platforms into cloud data warehouses and downstream into business intelligence (BI) dashboards, you will own the entire lifecycle of data accuracy.

Core Responsibilities

1. Stakeholder Management & Measurement Planning

• Media Partnership: Serve as the core technical partner to paid media leadership; coordinate, define, and clarify ownership of conversion event specifications, tracking setups, and overall data accuracy.
• Governance & Documentation: Build and maintain comprehensive data governance documentation to ensure cross-functional teams clearly understand tracking architecture and downstream data impacts.
• Client & Growth Support: Act as the subject matter expert in high-level client meetings and new business pitches, translating complex tracking concepts into clear business value.
• Scope Architecture: Maintain clear operational guardrails around technical tracking implementations, ensuring client tracking ecosystems remain organized, scalable, and highly profitable for the agency.

2. Hands-on Technical Execution & Auditing

• Data Pipeline Auditing: Track and audit conversion event configurations and server-side implementations to ensure data flows flawlessly from media platforms to cloud data warehouses and BI tools or dashboards.
• Web Analytics Architecture: Audit complex or broken analytics setups from the ground up, executing technical rebuilds to establish accurate, best-practice measurement ecosystems (including custom event mapping and parameter structures).
• Advanced Tagging & Signal Integration: Actively build, configure, and QA browser-based and server-side tag management architectures, transitioning clients away from traditional browser pixels to advanced API-based attribution setups.
• Code-Level Troubleshooting: Maintain an average to above-average knowledge of JavaScript and HTML. Confidently delve into the technical implementation details of a website or container to debug scripts, modify custom HTML tags, and independently resolve data layer execution errors.
• Ad Operations & Verification: Manage complex third-party media tagging deployments, including tag wrapping, brand safety validation, traffic quality monitoring, and lift studies.

Required Technical Skills & Experience

• Experience: 7+ years of hands-on experience in Digital Ad Operations, Marketing Technology, or Technical Web Analytics (Agency environment required).
• Full-Funnel Data Architecture: Deep expertise in media platform data flows, API integrations, and multi-touch attribution models.
• Platform Mastery: Advanced proficiency with enterprise Tag Management Systems (Browser & Server-Side), modern web analytics platforms, and core paid media tracking ecosystems (e.g., Meta, Google).
• Data Infrastructure: Solid understanding of how front-end tracking events map downstream into cloud data warehouses and translate into visual reporting suites and BI dashboards.
• Coding Proficiency: Proficiency in JavaScript and HTML. While you are not a software engineer, you must be fully capable of writing basic tracking functions, editing custom scripts, and utilizing browser developer tools (DevTools) for real-time debugging.
• Leadership Style: Proven player-coach capability—able to coordinate cross-functional planning while remaining eager to roll up your sleeves and execute technical builds alongside senior analysts.

Additional Requirements

• Applicants must submit an English-language resume to be considered.
• Fluency in English (written and verbal) is required.
• This position is engaged through a CNPJ arrangement.

Benefits

• Paid Time Off (PTO): Starts at 16 days per year and increases with tenure up to 26 days per year.
• Paid Holidays: 16 company holidays annually.